Wolf Awareness functions as a critical link between scientists and the public, to help people achieve a greater understanding of wolves and gain an awareness of wolf conservation issues.

Wolf Awareness Inc. uses the results of scientific research as a knowledge base for educational and public outreach programs and informed advocacy. By providing accurate information regarding wolf ecology and behaviour to the public, decision makers, resource managers, and media, Wolf Awareness Inc.plays an active role in influencing public policies pertaining to wolf conservation.